Latinos are a growing part of the TV watching audience, but they aren’t tuning in to shows on the networks. Is it the characters? The storylines? How Latino culture is represented on these shows? For insight on the challenge of capturing Latino viewers, we speak to Eric Deggans, television columnist at the Tampa Bay Times.

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Eric Deggans began covering music for the Tampa Bay Times in 1995. He started his role as a TV critic in 1997, focusing on the TV industry locally and nationally. In 2004, he joined the Times editorial board until returning to the critic’s corner as media writer in 2005, and as TV critic in 2006.