What’s more American than the Super Bowl? Could it be a can of Coca-Cola?

Coke debuted this commercial during the Super Bowl. And they’re re-running it during the Olympics.

It’s America the beautiful, in all of our languages.

Lots of people took to social media to celebrate it.



But it also got a bunch of negative reactions.


Guess which reactions news outlets were reporting on?

Latino USA producer talks to Gene Demby from NPR’s Code Switch blog about whether shaming racists on Twitter serves any purpose at all and why reporting on it has become a sort of genre.



BrendaSalinasBefore coming on board as an associate producer with Latino USA, Brenda Salinas was awarded the highly competitive Kroc Fellowship at NPR. She has reported pieces for Morning Edition, All Things Considered, Weekend Edition, Weekends on All Things Considered and for KUHF Houston Public Radio. In college, she started her campus’ only student run foreign-language publication, Nuestras Voces. Brenda has a B.A. in Economics from Columbia University.




o9yuhavxhx7qsro_w8ijrahcosqcvdcnp4taxlwcyze-1-_vert-f24b6d68b23b4897f8c0e0cf523618b4a9e4eb18-s2-c85Gene Demby is the lead blogger for NPR’s Code Switch team. Before coming to NPR, he served as the managing editor for Huffington Post’s BlackVoices following its launch. He started a blog about race, culture, politics and media called PostBourgie, which won the 2009 Black Weblog Award for Best News/Politics Site. You can follow him on Twitter at @GeeDee215.


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