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If Latinos, especially Latino millenials, are the hot new consumer market, then we need to understand them–and their families. And a new poll commissioned by the Kellogg Foundation attempted to help marketers, politicians, media, and everyone do just that. For this week’s words of wisdom, or sabiduría, the Kellogg Foundation’s Chief Strategy Officer, Barbara Ferrer, tells us about the poll’s findings and the way they’ve been reflected in her personal and professional life, especially in terms of Latino engagement in their childrens’ education.
You can view the full poll results here.

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