Mexican and Americans alike have enjoyed swimming and surfing on the pristine beaches of Mexico’s Baja California for decades. Yet a recent industrial boom has brought commercial development to the Ensenada coastline. In an effort to save the natural beauty, a group of cross-border allies are trying to create Baja’s first state park in San Miguel, one of Mexico’s busiest towns.

Photo: Screen grab of #SaveSanMiguel video (YouTube).