It was a fantastic year for Latino USA. The longest-running Latino-focused program on U.S. public media continues to make a mark in the national conversation.
Here are just a few highlights:
- Of the 30 NPR distributed shows, Latino USA has the highest audience growth rate this year, with an increase of 39% on the radio. Since 2013, we have seen a 300% increase in digital listens.
- On social media, our Twitter following has doubled from 2014, our Facebook likes have increased by 41% and our Latino USA website reached 660,000+ page views. On December 14, 2015, we launched a new LatinoUSA.org site, which many in the industry have already praised for its look and ease of use.
- We also won our first Peabody.
In talking with Maria Hinojosa and the rest of the Futuro Media Group leadership team, we also decided in 2015 to increase the number of non-radio digital stories we produce, as a way to complement our weekly show and inform our growing social community. That decision resulted in exciting content partnerships with Latin America News Dispatch and HuffPost Latino Voices. We plan to add more partners in 2016.
In addition, Latino USA‘s digital stories have been cited in many prominent outlets, including NBC News, The Washington Post, TIME, The New Yorker, The Guardian, BuzzFeed, HuffPost and The Dallas Morning News.
Before we get rolling with 2016 (tweet me if you want to become a contributor to the site!), I wanted to share our top 10 digital stories for 2015, in order of popularity (based on total number of reads):