This woman is redefining what it means to be “malcriada.”
When the Peruvian newspaper Tome started to publish photos of scantily clad women in a section labeled “Malcriadas,” local woman Kelly Elfaro decided to reclaim the term for [strong] women everywhere.
The Spanish word “malcriada” roughly translates to “misbehaved” or “ill-mannered.” However Elfaro has flipped the term on its head, using it to describe the female revolutionaries, activists and artists featured in her feminist calendar, “Las Malcriadas.”