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Private investors are jumping into the legal weed industry, seeing huge opportunities for profit once legalization passes. One private equity firm, Privateer Holdings, partnered with Bob Marley’s family to create Marley Natural—the official Bob Marley cannabis company. They sell weed through dispensaries in Southern California, and are expanding to San Francisco. But they also sell body care products, pipes and other accessories and an $18 magazine. This isn’t the Bob Marley of dorm room wall posters. This is classy, luxurious and exclusive— not what most people think Bob Marley represents.

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