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During Hispanic Heritage Month, NBC Latino is presenting a video series that interviews parents and children about how culture is one of the threads that unites them.

The latest video focuses on one Mexican American family and their business, Ceja Vineyards, which became the first California winery with a Mexican American woman president.

“No one ever thinks I own the company,” Ceja Vineyars president Amelia Morán Ceja said. “Why? Because I am an immigrant, Latina woman.”

Morán Ceja, and her daughter Dalia Ceja, the company’s brand marketing manager, talk about how their Mexican American roots have influenced their family and their work.