This week, as part of Latino USA’s “Portrait Of” series where we interview celebrities, artists and entrepreneurs, Maria Hinojosa speaks with Daniel Lubetzky. He is a Mexican immigrant and the son of a Holocaust survivor. He’s also the founder of KIND—the company that makes the popular fruit and nut bar bearing the same name.

The international CEO recounts how he grew up in both Mexico City and San Antonio, what it was liking hearing stories about the Holocaust from his father, and why he ultimately switched careers from diplomacy to business.

Photo by Poon Watchara-Amphaiwan.