Soulection is a music startup, which has quickly grown to be a powerhouse with a record label, a popular radio show, and worldwide tours—bringing together an international group of music lovers.

It all began as an online podcast created in a garage in Southern California. At the time, Joe Kay was a college student and looking for a way of curating and bringing independent artists, DJs and producers to fresh ears.

This outlet for new music kept growing and soon became the music collective, record label, radio show we know today. Joe Kay is one of the co-founders of Soulection and the host of Soulection radio.

In 2015, Soulection aired on Apple Music’s Beats 1 programming. Kay joined the Beats 1 roster with high-profile names like Dr. Dre, Pharrell, Elton John and Drake. Soulection radio now broadcasts to millions of people in over 100 countries.

“I think that people continuously come back to Soulection because we are constantly putting people on to new music,” says Kay. “Music discovery will never be outdated.”

In this “How I Made It” segment, Joe Kay reflects on Soulection’s grassroots beginnings and its impact on the music scene.

The episode originally aired in 2019.

Featured image by VZ Visuals.

Latino USA is celebrating 30 years, 30 años, and we would love to hear from our listeners. Would you share with us your favorite Latino USA episode? Maybe it’s the one you remember the most, the one that kept you company during a road trip or the one you most shared with others. Or maybe you just have a birthday wish for us. Please leave us a voicemail at 646-571-1224 and we might feature your message in an upcoming show. Gracias.