Big elections bring up big talk, and this year there’s plenty of rhetoric from presidential candidates, especially Donald Trump. Although this isn’t new, an expert says the rhetoric of fear and the attacks from this year’s campaigns are the worst he has seen. For this show, NPR’s Latino USA looks at how these words from Trump and others on the campaign trail are affecting us. The rhetoric may be temporary, but its effects on American public discourse may not be.

Graphic by Antonia Cereijido/Latino USA