With demographic changes not just on the horizon, but already here, the U.S. needs to re-examine the way it thinks. And a lot of that has to do with the words we use and how we use them. Guy Garcia joined us with some food for thought on the words “multicultural,” “minority,” and “diversity.”

guygarcia 2 Guy Garcia is a former Time magazine staff writer and contributor to the New York Times, and the author of The New Mainstream: How the Multicultural Consumer is Transforming American Business and other books. He’s currently President of New Mainstream Initiatives at Ethnifacts.